Over the past few years, Korean food has become incredibly popular in Nepal, with the majority of this following resulting from the increased popularity of Korean dramas and variety shows. The shows tend to emphasize food in visually appealing manners showing characters partaking in meals with each other during emotionally impactful scenes. This repeated emphasis on food has generated curiosity among Nepali audiences to try Korean food themselves.
Korean Dramas Increased the Popularity of Korean Food in Nepal
K-dramas are especially renowned for their presentation of food in a visually stunning way. From warm home meals to casual gatherings of friends, food is filmed using close up shots that emphasize every detail and texture. Characters savor every bite savoringly. Sharing food is nearly always symbolic of friendship, love, and oneness. These emotional connections paired with mouth watering graphics have an instant appeal to the audience and add much to the spread of Korean food culture.
Among many foods that are shown on screen, **Kimbap** (rice rolls in seaweed) and **Tteokbokki** (spicy rice cakes) are hits among fans. Such food, usually shown in convenience store or street stall scenes, is often mentioned in casual conversations or in comical scenes for characters. Watching favorite actors consume such food naturally leads fans to experiment with it.
Korean variety programs also contribute to the trend by turning food into entertainment. From eating contests to game shows with tempting prizes, these shows are all comedy, bright editing, and cheerful background music. Seeing celebrities take big bites, wince with enjoyment, and excitedly describe the flavors leaves audiences craving the same.
In Nepal, this popularity is very evident. Several restaurants and cafes have started offering Korean cuisine, and **Kimbap** and **Tteokbokki** are their top ordering dishes. These places are especially hit among Korean fans' youth. They were all introduced to these dishes by watching dramas and TV shows, and now enjoy gathering with friends to share a plate of Kimbap or enjoy a piping hot Tteokbokki.
Korean entertainment doesn’t just tell stories—it also shares culture, and food plays a central role in that. This cultural sharing has crossed borders, finding a welcoming audience in Nepal, where Korean food is now a trending favorite.
